Interbike 2012: Primo BMX Product Video


John Richard is the man behind the magic at Primo these days and is really pushing to bring Primo back to the forefront of component companies in BMX. Check out what Primo is all about these days, then walk through some products with John, Rich Hirsch, and Jackson Ratima-more specifically, the Rasta wheels, Bobby Simmons signature sprocket, and San Francisco inspired Jackson Ratima signature grips.