Press Release:

Anaheim International Film Festival's "Wild Blue" Sports Showcase

Pairs High Octane Feature Films with a Live BMX Exhibition

– Cast and Crew of GOING VERTICAL, THE BIRTH OF BIG AIR, FULLY FLARED and ROOF OF AFRICA to appear at AIFF –

ANAHEIM, Calif. - October 4, 2010 - The Anaheim International Film Festival, taking place Oct. 13-17 at UltraStar Cinemas at Anaheim GardenWalk, will shine a spotlight on films that explore and celebrate the world of high octane sports with Wild Blue: The AIFF Sports Showcase, offering feature films, cast and crew panels, and a live BMX exhibition featuring popular BMX riders Larry Edgar, Dan Norvell, Daniel Sandoval, Ross Lanier, Joey Cordova, and announcer Paul Roberts. Titles to be screened include Going Vertical: The Shortboard Revolution (surfing), The Birth of Big Air (BMX), Fully Flared (skateboarding), and Roof of Africa (Enduro racing). Cast and crew members from each film will be present for a series of conversations that give audiences a behind-the-scenes look at the making of their films and the sports that inspired them.

The AIFF BMX exhibition, sponsored in part by Slim Jim/ConAgra Foods, takes place on Saturday, Oct. 16 at 3 p.m. in the Anaheim GardenWalk courtyard and is free to the public. The ramps are designed by former pro BMX rider Nate Wessel, who built courses for the X Games BMX and skateboard parks, Vans Triple Crown Downhill BMX, Gravity Games, Nike 6.0, Discovery Channel's Stunt Junkies and more.

"Orange County is home to a thriving sports community that includes star athletes, some of the world's largest sports retailers, enthusiasts and more," said Sinan Kanatsiz, chairman, Anaheim International Film Festival. "We felt it would add an exciting new dimension to highlight the worlds of surf, skate, BMX and dirt biking both in cinema and with our live BMX exhibition. Sports fans of all ages are invited to come and enjoy these exciting films and events."

THE BIRTH OF BIG AIR

Oct. 16, 1 p.m., $10

***Includes pre-screening discussion with BMX legend Mat Hoffman and producer Priya Swaminathan.

Directed by Jeff Tremaine and produced by Academy Award nominee Spike Jonze and extreme sports fanatic Johnny Knoxville, The Birth of Big Air showcases the inner workings and exploits of BMX legend Mat Hoffman, the man who gave birth to "Big Air." In 1985, at the tender age of 13, Mat Hofmann entered into the BMX circuit as an amateur, and by 16 he had risen to the professional level. Throughout his storied career, Hoffmann has ignored conventional limitations, instead, focusing his efforts on the purity of the sport and the pursuit of "what's next." The Birth of Big Air premiered nationally in July as part of ESPN' Films "30 for 30" documentary series.

FULLY FLARED/THE MAKING OF FULLY FLARED

Oct. 16, 4 p.m., $10

***Includes pre-screening discussion with co-director Ty Evans.

Directed by Spike Jonze, Ty Evans and Cory Weincheque, FULLY FLARED is arguably one of the greatest skate films of all time. Lauded by fans and critics, the film was a collaboration that took years to produce and featured tricks - both with skateboards and the camera - that redefined the genre. The screening will include highlights from production and the presentation of THE FINAL FLARE, a documentary about the creation of this award winning work. This lively, interactive program is designed for die-hard fans and newbies alike and promises to give the viewer insight into a filmmaking process just as wild as the subject matter it captures.

GOING VERTICAL: THE SHORTBOARD REVOLUTION

Oct. 13, 7 p.m. - U.S. Premiere on Opening Night

$50 opening night gala screening and party, $10 screening only

**Includes pre-screening discussion with Dick Brewer, Bob McTavish, Mike Hynson, producer Leah Wright. Moderated by Pete Townend, the first ever World Professional Surfing Champion, former announcer for ESPN and Prime Ticket pro surfing tours, and member of International Surfing Hall of Fame.

Directed by two-time Academy Award nominee David Bradbury and narrated by Golden Globe-nominated actor Simon Baker, Going Vertical explores the epic search to unravel surfing's great mystery... who started the Shortboard Revolution? Was it as legend has it, the Hawaiians with their giant waves and proud Polynesian tradition, or the Californians, who continue to be the commercial machine of modern surfing? Or was it the brainchild of Australian surfing legend and surfboard designer Bob McTavish, collaborating with American expat, George Greenough. Featuring extraordinary archival footage of surf legends of the past four decades as well as the hottest surfers today, Going Vertical is the story of an era, of a revolution and the extraordinary characters who made it happen.

ROOF OF AFRICA

Oct. 15, 7 p.m., $10

***Includes pre-screening discussion with director Jeff Pakosta, rider Kyle Redmond and director of photography Jeffrey Cunningham. Redmond is the top American finisher ever at Erzberg, placing 5th in 2008, and at Romaniacs, placing 4th in 2007.

A long time ago, in a land far away, the Roof of Africa was born. Over the past 40 years, this event has transformed itself from a long distance race with trucks, motorcycles and buggies into an Extreme Enduro behemoth suited only for dirt bikes. And today, the best riders from around the world come to the Kingdom of Lesotho to battle the challenging terrain in hopes of etching their name into history.

Ticket Information

Tickets are now on sale for the inaugural Anaheim International Film Festival, taking place Oct. 13-17 at UltraStar Cinemas at Anaheim GardenWalk. Tickets can be purchased online at www.anaheimfilm.org and are also available via UltraStar Cinemas at www.ultrastarmovies.com.

About AIFF

The Anaheim International Film Festival marks the addition of a world-class cultural event to Southern California and the international film festival circuit. The AIFF mission is to create an environment that inspires, nurtures and showcases the work of emerging independent film talent while paying tribute to accomplished film artists in the international, national and local film communities. For more information, visit www.anaheimfilm.org.