After a few months of working for Odyssey’s Austin, Texas, office, Taj Mihelich has officially launched a new brand of road bicycles. He explains it all in his latest blog post, so get on over there to see what he’s up to.

fairdale-bicycle

“Fairdale is the brand for all my friends who ask me what kind of bike they should get just for riding around town. In the past, I always struggled to find a good answer for them. So many bikes are too focused on racing, extremeness, trends, are dorky looking or just bogged down…” -Taj Mihelich