September 1, 2006 – Sidewall Distribution is proud to announce the addition of two brands to its ever-expanding product range. Effective immediately, Sidewall Distribution will be responsible for the U.S. distribution of Roundabout Brand, in addition to So, What Does That Mean?
Roundabout Brand is a clothing brand established by Hoffman Bikes rider Bas Keep and partner in crime Robin Fenlon, with support from assorted friends scattered throughout the U.K. The brand, spearheaded just last year, boasts a team that consists of such luminary riders as Ali Whitton, Owain Clegg, Caleb Kilby and Hoffman Bikes U.K. rider Chris Souter, in addition to Keep and Fenlon. The brand has produced one full-length DVD documenting the team’s first U.K. road trip, and is in the process of editing a second DVD, documenting the team’s most recent U.K. jaunt during May of 2006. The clothing line currently consists of sweatshirts, t-shirts and girl tops. New designs and additional articles are currently in the works.
So, What Does That Mean? is the latest endeavor of pro flatlander/artist Leif Valin. The brand is producing limited edition t-shirts based on Valin’s artwork, along with prints of Valin’s photos and artwork. So What Does That Mean’s artwork coveys Valin’s sarcastic and witty takes on life, and has appeared in numerous BMX magazines, art shows throughout the world and the Urban Outfitters women’s line from fall of 2005.
Sidewall is pleased to be able to work with these two brands, and hopes to promote the growth of both brands in the BMX marketplace.