DISC SPORTS & SPINE CENTER PARTNERS WITH RED BULL TO LAUNCH 'NEXT GENERATION' SPORTS MEDICINE PROGRAM FOR ATHLETES
Landmark Agreement to Bring New Level of Medical Care to Red Bull's Athletes throughout the US
Santa Monica, CA – September 8, 2011 – Bringing an unprecedented level of medical care to its world-class athletes, Red Bull North America, Inc. (Red Bull) has formed a partnership with DISC Sports & Spine Center (DISC). The landmark agreement makes DISC the official medical services provider for Red Bull's athlete performance programs throughout the United States (including more than 200 athletes across five different sports categories—action, adventure, aerial, athletic and motorsports).
Among those listed are such decorated action sports superstars as big wave surfer Ian Walsh, BMX racing champ Mike Day and freestyle moto x veteran Robbie Maddison, whose awe-inspiring athleticism put them constantly in the face of danger. All three have already taken advantage of DISC's services in treating recent injuries.
"DISC is by far the most advanced medical group I have ever seen. Having them provide care for all of Red Bull's athletes is going to help progress and push the boundaries for so many different sports," said Ian Walsh. "They helped me recover from one of my worst injuries and got me right back in the water chasing giant surf quicker than I could have ever imagined."
Watch Robbie Maddison talk about his recent wrist surgery:
Today's news marks a first-of-its-kind partnership for Red Bull, a company that has transcended the traditional role of sports sponsor to pioneer complete athlete performance programs. By adding DISC to its team of resources, Red Bull makes another important investment in promoting the strength and well-being of its athletes.
"It’s an exciting development for our program that we have access to world class resources in an area that is so important to their long term success. The DISC medical group has already demonstrated their capabilities at the highest level in delivering urgently needed treatment to several of our athletes who were facing potentially career-ending injuries. These athletes went from looking at long-term limited performance to now being back at the top of their game. It’s a huge advantage to be able to provide this as part of our portfolio of athlete performance services," said Red Bull Director of High Performance Andy Walshe.
The agreement also builds on DISC's momentum as it seeks to redefine sports medicine and the level of service available to athletes. The center, which specializes in minimally invasive spine surgery and advanced arthroscopic techniques, is already an official medical services provider for the U.S. Olympic Team.
"We are excited by the opportunity to partner with Red Bull as they develop and enhance their athlete performance programs," said DISC CEO & Founding Director, Robert S. Bray Jr. MD. "DISC's customized, multi-disciplinary approach and commitment to minimally invasive techniques will allow Red Bull's athletes to push their limits, knowing they have the top level of sports medicine at their fingertips."
DISC's physicians have performed thousands of minimally invasive procedures for world-class athletes, VIPs and weekend warriors alike, with a zero MSRA infection rate. The center, with locations in Los Angeles and Orange County, offers a truly multidisciplinary environment, with diagnostics, pain management, physical rehabilitation and soft tissue therapies provided in one state-of-the-art facility.
About DISC Sports & Spine Center
As an official medical services provider of the United States Olympic Committee (USOC), DISC Sports & Spine Center (DISC) is one of America's foremost providers of minimally invasive spine procedures and advanced arthroscopic techniques. Dr. Robert S. Bray, Jr. founded DISC with the vision of delivering an unparalleled patient experience for those suffering from sports injuries, orthopedic issues and spine disorders. DISC's individually picked, highly specialized physicians apply both established and innovative solutions to diagnose, treat and rehabilitate their patients in a one-stop, multi-disciplinary setting. With a wide range of specialists under one roof, the result is an unmatched continuity of care with more efficiency, less stress for the patient and a zero MRSA infection rate. For more information, contact DISC at 866.481.DISC or visit www.discmdgroup.com.