The guys behind the U.K.-based trails company Deluxe are launching a new brand at Interbike next week called And Forks. They already have a pretty stacked roster of riders including Josh Betley, Dan Foley, Devon Smillie, Mark Potoczny, and Niki Croft. There is a microsite online now, but you can expect a full-site to be live soon.

Be on the lookout for more of what And Forks has going on during our Interbike coverage.