Press Release:

MATADOR™ by Jack Link's® Announces Bold Bull Ride At The 2010 Dew Tour

Minong, Wis. – June 22, 2010 – MATADOR™ by Jack Link's®, today announced Bold Bull Ride. MATADOR by Jack Link's, an associate partner on the Dew Tour, will be sponsoring a mechanical bull ride competition for Dew Tour athletes at each stop in 2010.

The MATADOR by Jack Link's mechanical bull will be set up in the Dew Tour's Festival Village at each of the five events. At specified times throughout each event, Dew Tour athletes will be grabbing the horns of the MATADOR bull to raise money for local charities. The athlete who is able to stay on the bull the longest wins $1,000 to donate to a local charity. Over the course of the season, $5,000 will be donated to local charities and the athlete with the longest ride of the season will win $5,000.
"Dew Tour athletes are used to being bold in their respective sports," said Mark Catlin, director of marketing, MATADOR by Jack Link's. "MATADOR by Jack Link's and the Dew Tour are providing athletes with another opportunity to go bold while raising money for local charities."

The MATADOR Bold Bull Ride will be open for athlete competition on Saturday, June 26 at 4:00 p.m. at the ISF Skateboarding Championship in Boston. Here, Dew Tour attendees will be able to cheer on their favorite athlete as they raise money for Boston Centers for Youth and Family.

The complete 2010 Dew Tour schedule is as follows:
Event Date Location
Nike 6.0 BMX Open July 23-24 Chicago – Soldier Field South Festival Lot
Wendy's Invitational Aug. 12-15 Portland, Ore. – Rose Quarter
Toyota Challenge Sept. 16-19 Salt Lake City – EnergySolutions Arena
Dew Tour Championships Oct. 14-17 Las Vegas – Hard Rock Hotel & Casino