Major New Action Sports Event Announced

ASA Events announces season-ending “Super Bowl” for Action Sports with Title Sponsor LG Mobile Phones(Los Angeles, CA, July 30, 2003) -- ASA Events, the country’s largest action sports event and television production company, and LG Mobile Phones, a world leader in the development and manufacturing of cutting-edge personal communication devices, have teamed up to create a new large-scale event in the action sports community entitled the LG Action Sports Championships. The event will take place from November 15-23, 2003 in Los Angeles at Fairplex in Pomona.

The LG Action Sports Championships was developed to serve as the season-ending Championships for skateboarding, freestyle BMX, inline skating and freestyle motocross, the world’s four largest summer action sports. Nearly 200 of the world’s best action sports athletes will compete for the title of World Champion in each of their respective sports. More than $600,000 in prize money will be offered, making the LG Action Sports Championships the largest per discipline purse in action sports history.

“There has never been a major contest that pulled together all of the events around the globe into one season-ending grand finale,” said Rick Bratman, president of ASA Events. “This event was created to celebrate the athletes and companies that have turned action sports into a global phenomenon.”

The LG Action Sports Championships merges together four large and important competitions under one umbrella event on a larger-scale: the U.S. Championships for BMX, the World Championships for Inline Skating, the U.S. Skateboarding Championships and the World Championships of FMX. “With LG’s support, we were able to take four important year-end contests and turn them into an industry-owned and operated event on the scale of the X Games,” said Bratman.

As part of this global initiative, LG has committed to the exclusive title sponsorship of the LG Action Sports Championships through 2007, illustrating their commitment to their current consumer base and target market of active, tech-savvy young men and women.

“The LG Action Sports Championships will be the epicenter for rewarding the best in Action Sports and also to connect with our consumers,” said Jeff Hwang, vice president of marketing for LG Mobile Phones. “We will be honoring those that are going to extremes of athleticism and are on the cutting edge of this hugely popular sports category. We are committed to supporting their talent and efforts for many years to come.”

In addition to top-level competition, the LG Action Sports Championships will have a festival area featuring live music, video games, action sports video premieres, an Internet lounge, graffiti art, pro clinics, autograph signings, an action sports industry expo and an open skatepark where action sports enthusiasts can skate the same course used by the professional athletes. There will also be amateur competition in skateboarding and inline skating, with the top finishers qualifying for the 2004 pro circuits.

Because the event will be open to all industry companies on a non-exclusive basis, more than 70 endemic and non-endemic sponsors will display their wares in the festival area. “We wanted to make certain that any industry apparel, equipment, footwear and accessory company that wants to be involved with the event can do so without any concerns about money or exclusivities,” said Bratman. “The core companies at the foundation of action sports are left out from other big events because of the price tag. We want the LG Action Sports Championships to be an entirely inclusive experience for anyone in the industry.”

The LG Action Sports Championships will be televised on Fox Sports during a minim of 18 hours of programming in the U.S. from November 14 --January 3 and will be seen in 180 countries.

About ASA EventsA leader in the action sports industry since 1994, ASA Events, headquartered in Marina del Rey, CA, is the largest action sports event and television production company in the US. In 2003, ASA Events will execute more than 250 events in 21 countries that feature skateboarding, BMX, freestyle motocross and inline skating, ranging from large-scale contests like the X Games, Gravity Games and World Championships, to a variety of smaller competitions, grassroots demonstrations, exhibitions and tours. ASA also produces more than 100 network television programs each year for ESPN and Fox Sports Net that highlight the world of action sports and its athletes. For more information visit the ASA website at www.ASAevents.com . or contact Rick Bratman at (310) 823-1865 x303.

About LG Mobile PhonesLG Mobile Phones’ expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company’s market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly 19 percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in 1958 as Korea’s pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at www.lgmobilephones.com.

THE LG ACTION SPORTS CHAMPIONSHIPS – FACT SHEET

OVERVIEW:
The Action Sports Championships features the season-ending World Championships events for skateboarding, BMX, inline skating and freestyle motocross (FMX). Besides all of the top superstars of action sports, the event will also include national music talent performing live and an interactive skatepark for locals to ride with the pros. Gen Y cultural activities such as break-dancing, video games, graffiti art, DJ’s, home videos, the Internet and an industry expo surround the event as part of its Festival Village.

DATES/VENUE:
November 15 -- 23 in Los Angeles at Fairplex (LA County Fairgrounds)

FORMAT:
The event runs for 9 days from Saturday through the following Sunday. Each sport will run its season-ending Championships over an exclusive two-day period so that each sport gets its own “time in the sun” and the athletes are not forced to share the ramps, practice time, TV exposure and crowds. In addition, each sport will have its own industry expo in the Festival Village to celebrate the entire action sports landscape.

TV COVERAGE:
The event features a minimum of eighteen (18) hours of national television coverage on Fox Sports Net from November 28 -- January 3 and will be distributed on a worldwide basis.

PRIZE MONEY:
$650,000 in cash and prizes (the largest per sport prize money in history)

PARTICIPANTS:
The event features two hundred fifteen (215) of the top pros from skateboarding, BMX, inline skating and FMX, including all the biggest names in those sports. Following is a partial list of the top pros that are expected to attend: Travis Pastrana, Dave Mirra, Bucky Lasek, Bob Burnquist, Ryan Nyquist, Jamie Bestwick, Kenny Bartram, Nate Adams, Tommy Clowers, Sandro Diaz, Pierre Luc Gagnon, Eric Koston, Lincoln Ueda, Chris Senn, Rodil Jr., Kevin Robinson, John Parker, Rick Thorne, Alan Cooke, Chad Kagy, Dennis McCoy, Taig Khris, Fabiola da Silva, Jaren Grob, Eito Yasutoko, Takeshi Yasutoko and Shane Yost.

The athletes will qualify for this invitational event based on their results from the 2003 contest seasons.

In addition, twelve bands will perform live on the event stage.

PRO COMPETITIONS:
* The US Championships of BMX (street, vert and flat-land)
* ASA World Championships of Skating (street and vert)
* The U.S. Skateboarding Championships (street and vert)
* The World Championships of Freestyle Motocross

AMATEUR EVENTS:
Inline Street and Vert Skateboarding Street

EXPECTED ATENDANCE:
75,000+

EVENT MANAGER:
The event is managed and operated by ASA Events, the largest action sports event and television production company in the world.

uding all the biggest names in those sports. Following is a partial list of the top pros that are expected to attend: Travis Pastrana, Dave Mirra, Bucky Lasek, Bob Burnquist, Ryan Nyquist, Jamie Bestwick, Kenny Bartram, Nate Adams, Tommy Clowers, Sandro Diaz, Pierre Luc Gagnon, Eric Koston, Lincoln Ueda, Chris Senn, Rodil Jr., Kevin Robinson, John Parker, Rick Thorne, Alan Cooke, Chad Kagy, Dennis McCoy, Taig Khris, Fabiola da Silva, Jaren Grob, Eito Yasutoko, Takeshi Yasutoko and Shane Yost.

The athletes will qualify for this invitational event based on their results from the 2003 contest seasons.

In addition, twelve bands will perform live on the event stage.

PRO COMPETITIONS:
* The US Championships of BMX (street, vert and flat-land)
* ASA World Championships of Skating (street and vert)
* The U.S. Skateboarding Championships (street and vert)
* The World Championships of Freestyle Motocross

AMATEUR EVENTS:
Inline Street and Vert Skateboarding Street

EXPECTED ATENDANCE:
75,000+

EVENT MANAGER:
The event is managed and operated by ASA Events, the largest action sports event and television production company in the world.