Press Release:

Top X Games Athletes and New Mini-MegaRamp™ Contest Disciplines Added to Asia's Premiere Action Sports Event

KIA X Games Asia will return to Shanghai, China, for the fourth consecutive year May 27-30, and for the first time will feature the exciting new Skateboard and BMX disciplines of mini-MegaRamp™ contest. Several of the biggest names and most decorated athletes in X Games history have been confirmed to compete at the 12th annual event: eight-time gold medalist Andy Macdonald, six-time gold medalist Bucky Lasek, five-time gold medalist Pierre-Luc Gagnon, four-time gold medalist Kevin Robinson and eight-time medalist Simon Tabron.

Showcasing nearly 200 athletes from more than 30 countries, fans will see world-class competition in the sports of Skateboard, BMX and Aggressive In-Line Skate, as well as Moto X Big Air demonstrations. The event will be televised live from Shanghai's KIC Jiangwan Sports Center on Great Sports in Shanghai and across Asia on ESPN STAR Sports.

"We're always delighted to be back in China to serve action sports as the X Games franchise continues to grow globally," said Rick Alessandri, senior vice president and managing director, X Games franchise. "The progression of these sports continues, and we're excited to further our relationship with KIA and continuing our commitment to bring world-class competition to the region."

The Mini MegaRamp™ contests will feature Skateboard and BMX athletes dropping into a structure measuring 175 feet in length from a 30-foot high roll-in, launching over a gap 25-feet long and continuing into an 18-foot quarter-pipe. In addition, this year's competitors can look forward to an increase in prize money as well as "jam session" formats new to KIA X Games Asia in the Vert and Street disciplines of Skateboard, BMX Freestyle and Aggressive In-Line Skate.

KIA X Games Asia has developed a strong global reputation with a significant increase in awareness about action sports in the region and is expected to draw another large crowd this year. Since 2007, the annual event has attracted more than 141,200 visitors in Shanghai and recorded its third consecutive record-breaking attendance last year with 54,500 spectators.

Sponsors and Partners
The KIA X Games Asia 2010 enjoys sponsorship support from Title Sponsor Kia Motors Corporation; Clear (Premium Sponsor); Pony (Gold Sponsor); Mountain Dew (Gold Sponsor); Challenge Skateboard (Official Skateboard Supplier); ELECOM (Official Supplier ); Pizza Boy ( Official Food Supplier ). It is also supported by Howard Johnson Caida Plaza (Official Hotel) and East Ticket (Ticketing Agent).

The event is proudly sanctioned by the Chinese Extreme Sports Association and is organized by ESPN STAR Sports, the Shanghai Media Group and the Shanghai Sports Federation. The Shanghai Yang Pu District Government is the event's Special Organizer and Shanghai Sports Competition Management Centre is the Co-Organizer while the Great Sports & the Shanghai Extreme Sports Association are the Supporting Organiser. The KIC Jiangwan Sports Center is the Official Venue. Other partners include footprint & Koobee (Special Intranet Streaming Partner), M312, Soma Art, Linktune (Music Partner), Holiday (Official KTV) and Guandi (Official Club)

About ESPN's X Games Franchise
ESPN held its first X Games in 1995. ESPN's Global X Events and Development group is responsible for creating the company's action sports programming currently airing on ESPN, ESPN2 and across its various international networks. In addition to the two U.S.-based X-branded events – X Games, and Winter X Games, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global X franchise has also expanded its reach to, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

About MegaRamp Events
Inventor of MegaRamp skateboarding Danny Way is the only skateboarder to jump The Great Wall of China (2005), MegaRamp Events and ESPN debuted Skateboarding Big Air at X Games 2004. The BMX Big Air Event followed in 2006. Skateboarding Big Air MegaRail Best Trick followed in 2009. The first mini-MegaRamp contest debuted in 2009. This event is the first to feature skateboarding and BMX mini-MegaRamp contests outside North America. MegaRamp Events produces MegaRamp events around the world. For more information on MegaRamp: