On August 1st, DC hosted an exclusive event at The Standard, Downtown LA as part of the The Gold Standard 2009. Invited guests enjoyed music by DJ Tina T, including DC athletes and industry VIPs. As part of The DC Gold Standard 2009 experience, guests were treated to a nightly VIP turndown service, as well as a gifting suite including items courtesy of Monster Energy, DiRT™ 2, New Era, Incase, Spy Optic, Asahi, Skull Candy, Epicuren Discovery, 3D Artist Management, and Mos Def.

Conceived by DC, The Gold Standard 2009 is a hosted hotel takeover held during the 2009 Summer X Games, developed as a tribute to DC's X Games athletes over the past 15 years. DC, along with event partners Monster Energy, Codemasters' DiRT™ 2, New Era and presenting media partners FUEL TV and TransWorld Media will occupy all 12 floors of the swanky hotel in the heart of Los Angeles.

For more information on The Gold Standard 2009 please visit www.dcshoes.com/goldstandard2009.