Oakland, NJ – Aug 1, 2004 – SE Racing has named Todd Lyons as its new brand manager.Lyons will continue to be a sponsored rider for SE Racing and will now be responsible for media relations, promotions at events, developing a grassroots program, and product development.

Lyons comes to SE Racing with over twenty-three years of riding experience. Within BMX racing and dirt jumping, he has amassed numerous World and National Titles. “We’re excited to have a guy with such an extensive BMX background in this position,” says the president of Fuji Bikes, SE Racing’s parent company, Patrick Cunnane. “He came to us highly recommended from many people within the industry.”

Lyons has been regularly featured in BMX magazines since 1987. He competed in the first X-Games in 1995 all the way through to last year’s X-Games where he placed 4th in the Downhill BMX event. Having competed in 17 different countries, he is one of the most worldly traveled riders around. He is currently sitting #3 in the ABA Vet Pro class and #4 in the NBL Superclass.