Jake Seeley is on the forefront of technical grind combos and his Sunday/Madera build reflects that with his signature Sunday Street Sweeper frame, bars, tires, grips, and Seeley pegs–all tailored to Jake’s progressive street riding style. We got a chance to shoot Jake’s latest ride after he made the switch from Profile to Madera parts during a recent trip to Arizona where he was working on the new Ride full-length video, Headlights.
Frame: Sunday Street Sweeper [Jake Seeley signature], 20.75"
Fork: Sunday Octave
Bars: Sunday Street Sweeper, [Jake Seeley signature]
Stem: Madera Mast, 51mm
Grips: Sunday Seeley, signature
Barends: Odyssey Par Ends
Seatpost: Sunday Pivotal
Seat: Sunday 80s Party
Pedals: Odyssey Twisted Pro
Cranks: Madera Bantam, 165 mm
Sprocket: Madera Signat, 25T
Chain: Odyssey Blue Bird
Front Tire: Sunday Street Sweeper, [Jake Seeley signature]
Front Wheel: G-Sport Bird Cage rim, Madera Pilot V2 hub, Madera C4 guards
Rear Tire: Sunday Street Sweeper, [Jake Seeley signature]
Rear Wheel: Stock freecoaster wheel
Pegs: Sunday Seeley, signature
So you recently switched out your Profile parts for Madera. What all did you swap out? And how does it feel so far?
I switched out the hub, stem and cranks. Out of those the only real difference was me switching stem sizes from a 48mm stem to a 52mm. The extra knee room has been great! I’m not complaining though, it nice not having to get used to a new set up.
Is this a new colorway for your Street Sweeper frame? And what's it called?
This colorway way is called Tans Flat Teal and it dropped at the end of last year along with my Rose Gold color way which both are still available worldwide. If you enjoy technical street riding and need a responsive frame this is most definitely the frame for you.
What are some specifics to your personal setup? What makes this your ride?
I always loved a soft ride so I usually don’t inflate my tires past 50 PSI. I feel like it gives me a 'lil more pep in my step when I need it most. Also my bikes are always set up really compact with a 20.75" top tube, 12.7” back end, bars cut down to 27″ wide and cranks always 165mm long. I'm a 'lil guy I need a 'lil bike.
What are the advantages to the shorter 165mm Madera cranks that you ride?
I've noticed that shorter cranks have a lot of advantages. A few key perks are creating more space for your foot which makes your heal less prone to catch or hit the back peg. Another advantage is that shorter cranks make barspins easier because your feet are closer to being parallel, creating a balanced feel when throwing your bars. It also makes spinning switch more comfortable. Your footing being closer together makes you have more leverage when spinning towards your front foot. I know all my fuck-footed brothers out there can agree with me on that one.
Why do you choose to run the Bantam 22mm spindle cranks as opposed to the traditional 19mm?
I notice with the 22mm cranks they're more sturdy and don't flex as much, which creates a more responsive feel.
Do you keep most of the sticker on your bike up front for maximum visibility, or for some other reason?
It's really just a personal preferences thing. When I look at my bike as a whole it helps balance everything out. When all the stickers are towered the back it makes the bike look very congested with all the stuff going on in the back end. Other then that it's really just more canvas space to be creative. Sticker placement is everything kids—remember that!
Are far as your bike setup goes, do you do anything special to help them cranks spinning on crank flips?
My typical bike prep for speedy crankflips is to degrease my bottom bracket bearings and coaster parts completely. I then take the bearing covers off both and drip Bones Bearing Speed Cream on them. This method never lets be down. I don’t recommend it, but I also keep my cranks finger tight [laughs].
You’ve got a lot signature parts with Sunday–frame, bars, grips and tires. Do you want to give us a little breakdown of what makes each of them specific to you and your riding?
I'll start off with my frame. The Sunday Street Sweeper was designed to be a super responsive tech street riding machine. Its 12.7″ back end makes spinning a breeze especially in and out of grind variations. It has a taller 11.7 BB–which makes for great clearance when grinding switch and a 75.25° headtube, makes noesmanuals easier, but doesn't make going fakie to touchy. It really is the perfect frame for technical street riding. My signature bars were a highbred of your traditional boxy looking four-piece bar. The 9 inch rise and 3° upsweep makes them easy on your back and comfy for crossing them arms when doing x-up grinds and flicking the bars. I designed my signature tires to have a dual compound. The sides of the tread are made from a harder rubber making the tire less likely to stick when grinding. The center tread is made out of a softer rubber for ultimate grip on any surface. Not to mention they squeak like a muthafucka! My signature grip comes in 160mm and features a gradually increasing rib width. It can be ran either way, depending on which side you prefer. The grip also features a tapered core for comfort.
What do you have on the horizon with Sunday and Madera?
It's a new year and that means new parts and color ways. I have a new seat pattern dropping with Sunday soon that I know you’re all gonna love it. It's my favorite yet! As for the Street Sweeper line I know we’re making the bars in a 9.5" rise option and release two new frame color ways that are gonna change the game. I’m pretty sure one of the colors is gonna be a NBD! As far as Madera goes, there's been small talk of a signature parts colorway, but nothing is set and stone. Stay tuned for great things to come from both these brands in 2018.
Let's talk about Headlights a little bit… Mike Mastroni is making the video—and you guys go way back—what's it like to be working on a full-length Ride video, and with one of your close friends, no less?
Seeing as the first BMX video I've ever seen was Ride's Thunder it's a pretty surreal feeling and honor to be working on a full part for Headlights! Although, I can't lie, it's been a pretty stressful road so far. I've lost a hand full of epic trick battles, gotten trespassing notices from multiple facilities and destroyed my body—let alone my mind in the proses. But, these are all battles we fight when filming for a video part. Not to mention filming a part for Ride! I'm so thankful to have this opportunity and get to film with one of my best friends. Mike's been nothing but supportive and motivating through all the good and bad.
The first clips of the video were filmed with you when Mike came out your way in his retrofitted van. How often do you get the chance to have a filmer come to where you live? And how did that go overall?
It's always a rarity when I get to film with a professional like Mike—let alone in my own town! I've been sitting on a list of clips I've wanted to film on for some time now and never had the chance because there was no filmer. We were able to cross a few of those off the list and get a good jump-start on my part. There were a few clips we got kicked out of that I really want to go back to, so I'm really hoping we can get back out this way before deadline!
You went to Salt Lake City and I saw Elf's footage—that shit was incredible! What was it like riding with Elf, Tate Roskelly, and Mastroni—there must've been a lot creative and unorthodox ideas getting thrown around…
The creativity was flowing, but for some reason it didn't brush off on me. I filmed some of my least creative clips ever there [laughs]. Those guys take creativity to the next level! Elf went to the hardware store and got every tool/material he needed to mod a spot late one night so he could get this ridicules clip the next day. That really shows the dedication of making an idea come to life. I pray that I'm still going as hard as Elf is when I'm his age—he's a true God of the streets.
We shot this bike check while on the Headlights Arizona trip. How would you say that trip went for you?
It was an awesome trip besides getting food poisoning. It took me out for the first couple days and as soon as I was feeling somewhat normal again I ended up trying a trick for three hours and getting worked! I wasn't off to a good start. Thankfully the rest of the trip went smooth and I was able to get a couple things I was hyped on!
You were on that trip with Johnny Raekes, Biz, and Demarcus Paul. Have you ridden/traveled with those dudes much before?
It was the first time traveling with any of them. I've had the pleasure to ride with Biz and Demarcus at events in the past, but never Johnny. What a treat it was to watch him ride in person. The kids got combos that will melt your mind and he always does them with such style. He's definitely a force to be reckoned with!