Putting together a monthly magazine, an industry newspaper (BMX Business News), and creating content for this Web site can get pretty hectic at times. It’s not uncommon to walk into the office here and see people “testing” protective gear by smashing each other with cardboard tubes or wandering menacingly around the place with a golf club, blasting apart shipping boxes and anything else that gets in their way. Deadlines bring stress, and everybody deals with it in their own special way, which usually ends up involving everyone else, as well. Who wants to work when you can hear people trying to convince some broke co-worker to eat 25 Slim Jims and pound two RedBulls for seven bucks?

While doing a little stressing of my own, I thought it would be interesting to see exactly what everyone else in the office relies on to pull them through. The following lists give you a slightly warped idea of what it’s like to work here…

Mark Losey (Editorial, RideBMX magazine)
Five Things That Get Me Through the Day

1. Coffee in many different varieties
2. Stolen music
3. Stress
4. The door to my office
5. The always-fun lightbox

Jeff Zielinski (Editorial, RideBMX magazine)
Five Ways to Find Inspiration:

1. Look at other magazines
2. Take a shower
3. Sit in traffic
4. Stare at my computer monitor
5. Interact socially with my peers

Five Ways to Deal with Stress:
1. Chill out
2. Casually sip a soy latte
3. Make lists of things to get done and cross them off as I go (this makes me think I’m actually getting stuff done)
4. Take a break and get lunch at Mother’s Market
5. Practice breathing exercises–laugh now, but try it and you’ll see!

Jeff Z. munches away on his latest bag of treats from Mother’s Market.  credit: Kevin McAvoy

Ryan Fudger (Editorial, RideBMX magazine)
In very particular order:

5. The fame and fortune. Not only do I live in a great car, but my broken cell phone doubles as one hell of a projectile.
4. The fan mail. It seems like I can’t go more than two minutes without getting some heart-felt letter from a young rider in Nowhereville, USA, telling me how my cynical antidotes have changed their life. But seriously guys, the flowers and chocolates are getting a little creepy–knock it off.
3. The beatings. I don’t do it for the beatings; I do it not to get beat. Losey used to hit me with golf clubs, but that started leaving too many marks. So now he’s gotten clever and put a shoe on the end of the club to deliver less visible, but just as painful blows if I miss a deadline. It’s starting to get ridiculous, though…I think he just gives me more work to make me miss deadlines.
2. Throwing things at James Ayres. Nothing puts a smile on my face more than lobbing some random object into James’ cubicle and hearing cuss words come out of it.
1. Stealing RedBull from the TransWorld Motocross mini-fridge.

Matt Berinato (Art Director, RideBMX magazine)
Five Things That Keep Me Psyched

1. Bad jokes
2. Wandering aimlessly around the office
3. The new issue of Details or Esquire
4. Office game-of-the-month*
5. Coffee breaks

*Ed. Note: Past “Games-of-the-Month” have included Laser Tag, office lobby Lacrosse, who-can-pound-a-shoe-with-a-golf-club-the-farthest, parking lot racing, and paper airplane engineering.

Keith Mulligan (Editorial, TransWorldBMX magazine)
Five Things That Keep Keith Going Through The Day and Help During Deadlines: 1. Photos. Every day in the office, I work with riding photos. Whether it’s a racing shot, a contest shot, a trails shot, or a street shot, they all keep me psyched on doing what I do.
2. Music. My iPod and iTunes combo is constantly being updated and is always in use. It’s impossible to work and be creative without some music to help inspire and bring on good moods.
3. The World Wide Web. When I need a break from work and need to clear my head I do some quick surfing (only BMX sites, of course).
4. Ride our ramp. When there’s a mini-ramp with a spine 20 feet away from your desk you don’t have to go far to get your daily fix.
5. My office and its door. I couldn’t get anything done if I didn’t have an office and a door to close. When you’ve got James Ayres constantly yelling: “Yeah, yeah! That’s what I’m talkin’ about! Right, right… Word, Bro! Oh my God! Late!” and numerous other things over the phone, as well as Jeff Zielinski’s music blaring from a few feet away, you need to be able to close out the noise in order to concentrate on what you’re doing.

Keith puts in some serious runs on the mini in the warehouse, especially during deadline week.  credit: Kevin McAvoy

Kevin McAvoy (Editorial, TransWorldBMX magazine)
Five Ways to Chill Out and Come Back Fresh

1. The couches in the video room/lounge. Close the door, turn out the light, and it’s nap time. Perfect when I’m wound up in mental knots.
2. Food. Preferably at a constant rate of consumption. Whatever’s within reach.
3. The really comfortable chair in Dave and Matt’s office, which comes with two bonuses: bad jokes (see Matt’s entry above) and the observation of Dave’s attempts to rain mental anguish down upon Matt (see Dave’s entry below). Dave usually has food, too.
4. Get Your War On, My New Fighting Technique is Unstoppable, and My New Filing Technique is Unstoppable (www.mnftiu.com) and Homestar Runner (www.homestarrunner.com).
5. Trying to guess each song Jeff Z., Fudger, and Clucas are playing on their computers, all at the same time, all within earshot. Wait a minute…this one’s not relaxing.

James Ayres (Editorial, TransWorldBMX magazine)
Five Things That Get TransWorldBMX’s Associate Editor Through the Day (in no particular order):

1. Field trips – I recently got to spend the day at Woodward West with Aaron Johnson. When you’re outside riding trails and shooting photos and you get to call that “work”, it’s seriously hard to complain about anything. All the typical office stuff that was stressing you out just seems to fade away (that is until you actually get back to the office the next day and see how much stuff you’ve got to catch up on).
2. Afternoon Starbucks runs with Dave and Matt – Okay, so I’ve developed an addiction. So what? It’s not like I can’t “say no” (or so I tell myself). So what if I shake a little? I’m willing to admit I have a problem. Seriously, having the freedom to just get up and go without having to “ask” anyone rules, and those guys make EVERY trip fun. Long live large iced coffees.
3. Getting cool stuff in the mail – Anytime something new shows up on my desk I’m psyched (well, most of the time, anyway–you wouldn’t believe some of the kooky stuff we get here). After four years here, I’m still hopelessly addicted to new products. Take today for instance: Gork over at Redline sent me a retro-Redline sticker pack. I tried to play it off all cool like it wasn’t a big deal, but I gotta admit, that old school stuff stokes me out.
4. BBQs – Every now and again everyone here chips in ten bucks and we wheel the grill out back and spend an afternoon BBQing. The last one went down probably two weeks ago and it was a blast. The burgers flowed (until the grill broke), the beverages were cold, and everyone was down for a few parking lot races and some frisbee throwing. I think Dave Clucas said it best: “I love this job!” Again, hard to complain when you’re riding with your boss and drinking “beverages” at four in the afternoon.
5. When a new issue shows up and you actually get to hold in your hands the product of all the hard work you’ve put in over the last month. It’s especially sweet for me when I manage to get a photo in there, or I see a kick-ass shot of one of my friends – that stokes me out, knowing how psyched they’re going to be. It’s also rad when I get to see one of Kevin’s photos in the mag, or one of Ryan Fudger’s shots in Ride. We’ve all been learning how to shoot photos and I get excited for those guys when I see that their stuff made the cut. Believe me, it ain’t easy.
Honorable Mention:When people show up and want to buy you lunch. Tioga’s Dave Wooten stopped by the office a couple of weeks ago, dropped off some new tires and took the crew to Chipotle’s, this Mexican place that serves up super-good burritos. Good food, good stories, and fresh rubber for my bike. Hot damn.

Matt Berinato, Dave Clucas, James Ayres, and Jeff Z. brandish their afternoon coffees. (Bonus info: Dave is sitting in “the really comfortable chair” in Matt and Dave Cordon’s office that Kevin mentioned.)

Dave Cordon (Art Director, TransWorldBMX magazine)
The De-stressification and Motivation of an Art Guy

1. Morning Coffee – a delicious non-fat, triple espresso latte, made fresh on my own personal espresso machine. With my cup in my hand, I am now happy and prepared to work.
2. The “Where’s Lunch? Game” – Anywhere from two to twenty players can get involved in the round-table discussion of where to eat. The discussion usually becomes a debate on where we CANNOT go and why. The whining and complaining and fighting are great tension-relievers for me, and, if I’m lucky, the debate can last up to thirty minutes or more before we leave for lunch.
3. Afternoon Coffee – A few hours after lunch, I again get that special craving, like a snake wrapping itself around my heart, and I begin drumming up an Afternoon Coffee convoy. Once everyone has been recruited, we go down to the local Starbucks, order iced coffees, and sip them while watching hot chicks in short shirts and skirts saunter up and down the sidewalk.
4. Hot Chick Fantasies
5. Office-mate Torture – I have found that inflicting psychological pain on someone else is a great way to get in touch with myself, while at the same time releasing that built-up tension that comes from a high-pressure job like “art director”. These days, the prime target of my sadistic and self-satisfying torture is my office-mate, Matt. My long-term goal is to drive Matt insane, slowly and methodically filling him with hate, anger, and despair. In order to do this, I adopt ridiculous, undefendable political viewpoints and defend them passionately. I make fun of his shirts or his hair, criticize his taste in music, turn off his internet, and poke him when he falls asleep at his desk (he’s narcoleptic, so this happens quite frequently). In general, I try to push him over the edge; maybe he’ll take a swing at me someday, and then when he’s in jail, this glorious little orange box of an office will be mine, all MINE!
I just hope the coffee never stops flowing, the lunch options never become clear or easy, and Matt doesn’t kill me.

Dave Clucas (Copy Editor/Web Maintenance–aka “The New Guy”)
rnoon BBQing. The last one went down probably two weeks ago and it was a blast. The burgers flowed (until the grill broke), the beverages were cold, and everyone was down for a few parking lot races and some frisbee throwing. I think Dave Clucas said it best: “I love this job!” Again, hard to complain when you’re riding with your boss and drinking “beverages” at four in the afternoon.
5. When a new issue shows up and you actually get to hold in your hands the product of all the hard work you’ve put in over the last month. It’s especially sweet for me when I manage to get a photo in there, or I see a kick-ass shot of one of my friends – that stokes me out, knowing how psyched they’re going to be. It’s also rad when I get to see one of Kevin’s photos in the mag, or one of Ryan Fudger’s shots in Ride. We’ve all been learning how to shoot photos and I get excited for those guys when I see that their stuff made the cut. Believe me, it ain’t easy.
Honorable Mention:When people show up and want to buy you lunch. Tioga’s Dave Wooten stopped by the office a couple of weeks ago, dropped off some new tires and took the crew to Chipotle’s, this Mexican place that serves up super-good burritos. Good food, good stories, and fresh rubber for my bike. Hot damn.

Matt Berinato, Dave Clucas, James Ayres, and Jeff Z. brandish their afternoon coffees. (Bonus info: Dave is sitting in “the really comfortable chair” in Matt and Dave Cordon’s office that Kevin mentioned.)

Dave Cordon (Art Director, TransWorldBMX magazine)
The De-stressification and Motivation of an Art Guy

1. Morning Coffee – a delicious non-fat, triple espresso latte, made fresh on my own personal espresso machine. With my cup in my hand, I am now happy and prepared to work.
2. The “Where’s Lunch? Game” – Anywhere from two to twenty players can get involved in the round-table discussion of where to eat. The discussion usually becomes a debate on where we CANNOT go and why. The whining and complaining and fighting are great tension-relievers for me, and, if I’m lucky, the debate can last up to thirty minutes or more before we leave for lunch.
3. Afternoon Coffee – A few hours after lunch, I again get that special craving, like a snake wrapping itself around my heart, and I begin drumming up an Afternoon Coffee convoy. Once everyone has been recruited, we go down to the local Starbucks, order iced coffees, and sip them while watching hot chicks in short shirts and skirts saunter up and down the sidewalk.
4. Hot Chick Fantasies
5. Office-mate Torture – I have found that inflicting psychological pain on someone else is a great way to get in touch with myself, while at the same time releasing that built-up tension that comes from a high-pressure job like “art director”. These days, the prime target of my sadistic and self-satisfying torture is my office-mate, Matt. My long-term goal is to drive Matt insane, slowly and methodically filling him with hate, anger, and despair. In order to do this, I adopt ridiculous, undefendable political viewpoints and defend them passionately. I make fun of his shirts or his hair, criticize his taste in music, turn off his internet, and poke him when he falls asleep at his desk (he’s narcoleptic, so this happens quite frequently). In general, I try to push him over the edge; maybe he’ll take a swing at me someday, and then when he’s in jail, this glorious little orange box of an office will be mine, all MINE!
I just hope the coffee never stops flowing, the lunch options never become clear or easy, and Matt doesn’t kill me.

Dave Clucas (Copy Editor/Web Maintenance–aka “The New Guy”)
1. Van Morrison– Caravan –Moondance
2. The Band– Up On Cripple Creek –The Band
3. The Rolling Stones– Before They Make Me Run –Some Girls
4. The Rolling Stones– Happy– Exile on Main Street
5. The sweet, sweet knowledge that chicks dig guys with jobs.
Bonus: Red Bull
P.S. Less talk, more rock (see endlessly verbose answers by my cool new co-workers above).>1. Van Morrison– Caravan –Moondance
2. The Band– Up On Cripple Creek –The Band
3. The Rolling Stones– Before They Make Me Run –Some Girls
4. The Rolling Stones– Happy– Exile on Main Street
5. The sweet, sweet knowledge that chicks dig guys with jobs.
Bonus: Red Bull
P.S. Less talk, more rock (see endlessly verbose answers by my cool new co-workers above).