Lake Forest, CA – etnies Girl is proud to announce the update and re-launch of its Web site at The vision of the new site is to create a robust and highly captivating online encounter for visitors focusing on user experience, creating community and style. The new site went live this week, and additional enhancements and features will be added in coming months.

Here’s a quick look at what the etnies girl’s homepage looks like…  credit: Press Release

etnies Girl has made a name for itself as an authentic action sports lifestyle brand grounded in youth, fun, independence and the spirit of skateboarding. Made for the independent, creative and fun-spirited girl, etnies Girl strives to inspire girls to get involved with action sports, to be authentic individuals and to embrace their own values. The mission of the new etnies Girl Web site is to build upon the community that was developed within the first etnies Girl site launched in June 2004, as well as the community that has continued to develop since the launch of etnies Girl’s first blog in February 2005. Key considerations for the new site included ensuring consistency with the creative campaign and brand positioning, incorporating mischievous elements and some hand drawn and homemade style attributes, while maintaining easy navigation.

“The new etnies Girl Web site is a natural expansion to support the progression of our brand,” says Julie Shumaker, etnies Girl brand marketing manager. “The launch of our new online community embraces the brand persona and will become a hub for girls to interact with the brand’s action sports lifestyle, develop a more personal relationship with our team riders and get the most up-to-date information on our products, events and happenings.”

About etnies Girl:
etnies Girl is an authentic action sports brand grounded in youth, fun, independence and the spirit of skateboarding. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include apparel and accessories with global appeal for the independent, creative and fun-spirited girl. etnies Girl also sponsors an accomplished team of athletes who personify the brand’s philosophy: Elissa Steamer, Lauren Perkins and Evelien Bouilliart in skate; Mary Osborne and Serena Brooke in surf; Leanne Pelosi, Janna Meyen and Alexis Waite in snow; Tarah Gieger and Sarah Whitmore in motocross; and Nina Buitrago and Stacey Mulligan in BMX. For more information, visit