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Know Your Roll – Fiend Embryo Complete Bikes

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We’ve all got to start somewhere. For riders making their entrance into BMX, you can’t icepick a 20 stair without learning double pegs on flat rails first. You can’t turndown a 30ft step down without pumping through your first six pack… I could go on and on with these analogies, but I think you get the gist of it. This same rule can be applied to BMX companies, especially when it comes to completes. Shipping out your first container of boxed bikes takes years of hard work and planning, and it’s unlikely that you’ll be moving units anytime soon unless you’ve established yourself as a brand worth paying attention to. It didn’t take long for people to take notice of Fiend, with Garrett Reynolds at the helm and a roster consisting of the heaviest hitters of the street riding world – their initial Fiend Promo” was 6min of mind-blowing moves that made everyone in BMX curious as to what they had up their sleeves in terms of actual products. Their initial offering was the Embryo frame, which quickly sold out from shops & mailorders worldwide, and while the Embryo frame has been replaced by nearly a half-dozen signature models, the ethos (and moniker) of starting from scratch lives on with Fiend‘s new line of complete bikes.

One of the things I like most about Fiend’s first batch of bikes is their simplicity. All of the models carry the Embryo name (which is actually quite fitting for beginners), and, aside from a shorter top tube on the entry level model, they all feature the same modern geometry, with a 75 degree head tube, 13.25″ rear end and 9″ standover height. Each model is distinguished by a corresponding blood type; Type A/A+ is your expert level bike, Type B is for guys who’ve probably figured out how to bunnyhop & have a couple of moves under the belt, while the Type O is for the guys just learning the basics. The Type A features full 4130 construction from top to bottom, with all of the fancy figures one would expect with a top of the line complete, like double-walled rims, aftermarket denim pivotal seat, squeaky street-friendly 2.4″ tires and your choice of a cassette (Type A) or a freecoaster hub (A+). The Type B features a chromoly front triangle, one pair of alloy-cored nylon pegs, a Fiend top load stem and removable brake mounts. The Type O looks and rides like its bigger brothers, but features full hi-tensile construction with a chromoly downtube to keep the price down, while still featuring a fully-sealed cassette hub and the same grips and stem that you can find on all models. Because Fiend doesn’t make every part for their bikes just yet, they’ve teamed up with Mission components to fill in the gaps for the stuff they aren’t producing.

Fiend’s line of Embryo complete bikes will be available in just a few weeks from all Blackout retailers. The Type A and A+ models are available in black or phostphate grey (A only), and retail for $529.99 (add $60 for the A+), while the Type B rings up at $449.99 in either gloss black or grey. The Type O can be purchased for only $379.99, and you have your pick of gloss black, gloss blue or gloss burgundy. For more detailed spec info, head on over to www.fiendbmx.com now; keep an eye out, because Fiend has big promo plans for the official roll out in just a few weeks.