“Take the best skateboarders, BMX riders, and motorcycle riders and turn them loose on some of the most twisted, wild ramps, complete with a background of hard-driving music by cutting edge bands — and what do you get? An event called Tony Hawk’s Boom Boom HuckJam that’s sold out arenas around the country, thrilling kids and their parents with what the athletes call action sports.” – CNN

“It’s a glitzy rock ‘n’ roll circus on wheels with action sports and music stars under one tent. It’s sort of like the Ice Capades with a halfpipe and a house band instead of ice.” – Los Angeles Times

FOR IMMEDIATE RELEASE:

IT’S OFFICIAL: TONY HAWK’S BOOM BOOM HUCKJAM, PRESENTED BY ACTIVISION, IS BACK

LAGUNA BEACH, CA – May 2, 2003 – The celebrated arena tour showcasing the premier talents in action sports and music is coming around again this fall. Kicking off Oct. 2, 2003, in Vancouver, Activision presents Tony Hawk’s Boom Boom HuckJam for seven weeks across North America.

Hawk is already busy assembling the next dream team for this unrivaled production. So far, HuckJam vets Dave Mirra, Mat Hoffman, Andy Macdonald, Bucky Lasek, Carey Hart and Clifford “The Flyin’ Hawaiian” Adoptante have signed on and are amped to hit the ramps with Hawk. “It’s such a cool environment with great bands and the best bikers and skaters in the world feeding off each other’s energy, so it pulls the best tricks out of everyone,” says Hoffman, who will be back alongside fellow BMX stars Mirra John Parker, Simon Tabron and Kevin Robinson.

Music for this year’s Boom Boom HuckJam will be performed by The Anarchy Orchestra, a polyrhythmic ensemble whose repertoire features extended instrumental versions of classic punk and alternative tunes. Think the Blue Man Group’s band at a rave at 3 in the morning. Now picture the Boom Boom HuckJam going on at the same time. Exactly.

Last year’s tour – the first national arena tour to features skateboarders, BMXers and Motocross riders as the arena headliners – packed major venues from coast to coast. At the heart of the show is a million-dollar ramp system, which includes a massive halfpipe encircled by a Motocross track, enabling Moto-X riders to launch over the skate ramp. When the riders went off all at once, it was possible to see Tony and Hoffman pull synchronized 720s while Hart floated a “superman” over the ramp. Meanwhile, top musical talent rocked the house.

The unprecedented 2002 tour received a flood of press, with articles in scores of major metropolitan newspapers, a feature on the CBS news show “60 Minutes II,” and an hour-long special that aired on ESPN, MTV2 and Fox Sports Net.

In addition to Hawk, Macdonald and Lasek, the skateboarding crew includes Lincoln Ueda and Sergie Ventura. The HuckJam wouldn’t be complete without the madness of Moto X freestyle riders Hart, Adoptante, Ronnie Faisst, Drake McElroy and Dustin Miller. “Last year was a such a success,” Hawk says of the tour’s debut, “and there is no doubt that this year is going to be bigger and better.”

Tony Hawk’s Boom Boom HuckJam is once again presented by video game giant Activision. Initial sponsors supporting the tour are Hershey’s Milk and Frito Lay’s Go Snacks. The tour is being produced by SLAM Management.

Here are the scheduled dates (subject to change):

10/2/03 Vancouver, BC, GM Place
10/3/03 Tacoma, WA, Tacoma Dome
10/4/03 Portland, OR, Rose Garden
10/7/03 Las Vegas, NV
10/9/03 San Diego, CA, San Diego Sports Arena
10/10/03 Anaheim, CA, Arrowhead Pond
10/11/03 Los Angeles, CA, Staples Center
10/12/03 San Jose, CA, HP Pavilion
10/16/03 Chicago, IL, United Center
10/17/03 TBD
10/18/03 Milwaukee, WI, Bradley Center
10/19/03 St. Paul, MN, Xcel Energy Center
10/23/03 Uniondale, NY, Nassau Coliseum
10/24/03 E. Rutherford, NJ, Continental Airlines Arena
10/26/03 Boston, MA, Fleet Center
10/29/03 Columbus, OH, Nationwide Arena
10/30/03 Auburn Hills, MI, Palace of Auburn Hills
11/1/03 Philadelphia, PA, First Union Center
11/2/03 Washington, DC, MCI Center
11/5/03 Denver, CO, Pepsi Center
11/7/03 San Antonio, TX, Alamodome
11/8/03 Dallas, TX, Reunion Arena
11/9/03 Houston, TX, Naming Rights Center
11/11/03 Nashville, TN
11/13/03 Atlanta, GA, Phillips Arena
11/14/03 Jacksonville, FL, Jacksonville Arena
11/15/03 TBD
11/16/03 Tampa, FL, St. Pete Times Forum