2017 marks Ride's 25th anniversary. What started in 1992 as a thin, mostly black and white magazine has come a long, long way. We've published 218 issues of varying degrees of thickness and quality over the decades. But, our most recent issue definitively marks the last. With that said, Ride as a brand is not going anywhere.
It's an obvious statement, but the way we receive content and media these days is constantly evolving. I feel like Ride has always done a decent job of moving with it—especially the last few years—but we were constantly searching for that happy medium between digital and print. Figuring out how to create and show long form content while producing other content on a daily basis is no easy task. While everything about not doing a print magazine is factually easier for us, getting to the point to discontinue the mag was not an easy decision. As much as we considered the print magazine a labor of love, it's also a business. And simply, it's a portion of what we do that didn't line up any more. So, the magazine, as you have previously known it, will be no more. I will not-so-subtly allude that we have our eyes on producing a different sort of print product in the near future, but I don't want to say too much just yet.
And further, we're excited for everything we have planned this year. As I said above, 2017 marks Ride's 25th anniversary and we're continuing to evolve both the brand and the content we create. Jeff, Zach, and I will be producing more original features and videos alongside our regular contributors Justin Benthien, Tristan Afre, Brien Kielb, and our most recent addition to the squad, Grant Castelluzzo. We have plans for five jams across the country at bike-friendly parks, a couple of DIY jams thrown in for good measure, the 21st annual NORA Cup award ceremony, and we will, of course, continue to produce progressive videos, feature the newest product, and keep our website with the latest and greatest in BMX. There ain't shit changed on the daily here…we're still the leading, biggest, and best media outlet in BMX.
I want to sincerely thank any of you that have subscribed to the magazine over the last 25 years. Ride was the only magazine I ever subscribed to as a kid and it's been an honor to be a part of that portion of Ride's history. I am whole-fully looking forward to what we have in the works and believe in the direction Ride is going. If you're a current subscriber, I don't really have any solid answers about the processes right now. But you will be made whole. If anyone has any questions, feel free to e-mail me directly at [email protected] and I'll respond somewhat quickly…